experience

As a Product Designer with over 14 years of experience I've worked on numerous challenging and high-profile projects for some of the world's leading brands. My expertise lie in identifying and defining problems, delivering value, and developing long-term vision and strategy, all with a strong focus on the needs of the user.

Collaboration is key to creating great products. I like to bring teams together, leveraging diverse skills and perspectives to achieve great things. Im an effective communicator, and believe in telling compelling stories backed by evidence and data to inspire and persuade stakeholders.

I prioritise insights from research to inform decision-making, and balance these insights with business goals to ensure that the products I design deliver tangible value that can be measured. Getting a shared understanding of the value and goals we aim to achieve is critical to my approach, and I know the importance of the need to align stakeholders and creating consensus in delivering something people love to use.